Think American Idol meets The Olympics, and instead of a studio audience the entire world is following along.

SBS, the leading Australian broadcast system, is using Livefyre’s StreamHub platform to establish their site as a hub for all the conversation and content surrounding Eurovision. Their Eurovision Media Wall is streaming pictures and other social content, tagged #SBSEurovision, in real-time. This allows fans from all over the world to connect and see , even if they are millions of miles away from each other.

To give you an idea about the magnitude of content streaming in, #SBSEurovision was the top trending topic on Twitter worldwide!

SBS also has a LiveChat on every contestant’s website page, so fans can chat with each other in real-time. After the first night of Eurovision semifinals, there were already nearly 7k comments!

The winner of Eurovision 2013 will be announced tomorrow (5/18) at 12pm PST, so check out the SBS coverage now and follow the competition in real-time: http://www.sbs.com.au/eurovision/social/

According to Nielsen, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, with 41% using their tablets daily while watching TV. Television networks are looking to create “second-screen” apps and sites to engage with their audiences and develop communities around their content, and increasingly, other types of advertisers want in. This panel will explore how networks, agencies and technology providers are creating experiences that connect with consumers and generate powerful new advertising opportunities.

Livefyre’s Jordan Kretchmer will speak on a panel about Social TV at OMMA Social

Held during Internet Week in NYC, OMMA Social features panels from the top names in social and online advertising as they share the secrets of connecting with consumers using social media and marketing. A full conference agenda can be found online at: http://www.mediapost.com/ommasocial/agenda/.

Social TV: How Advertisers Can Explore the World Beyond the Hashtag
Date:         May 20th, 2013 / 2:15 to 3:00 PM
Location:     The Altman Building, 135 W. 18th, New York, NY

MODERATOR
Gary Reisman, Principal & Owner, NewMediaMetrics @NewMediaMetrics

PANELISTS
David Beck, Head of Social Media, Univision @dbecktweets
Tom Boland, Senior Vice President Social, Ogilvy & Mather @TMB_33
Jordan Kretchmer, Founder & CEO, Livefyre @jkretch
Scott Maddux, General Manager, Bottle Rocket @maddux
Suejin Yang, Vice President, Bravo Digital

Time’s Techland LiveBlog featured real-time updates from designated bloggers on-location. Throughout the presentation, they posted updates about what was happening live on the Moscone stage directly on the LiveBlog for everyone else to see. They even used our brand new Photo Uploading feature that allows designated bloggers to upload photos directly into the LiveBlog stream from their mobile photo library, computer or social network accounts, to add visuals to the day’s announcements. Viewers could share their own thoughts by replying directly to updates, or sharing opinions in the comment section.

Time’s LiveBlog featured real-time updates from Google I/O

Livefyre also released a Google I/O Media Wall that streamed all tweets and photos tagged #GoogleIO or #IO13 being shared from Moscone Center, the location of the Google IO conference. Tweets from featured editors, influencers and Google developers were also streamed in. This provided a great way to see all the activity surrounding the conference in one central social hub.

The Livefyre Google I/O Media Wall streamed tweets from Moscone Center

Stay tuned for other exciting LiveBlogs in the future!

They put together a LiveChat where fans had an opportunity to virtually ask Snoop Dogg questions, and he would answer them live.  All they had to do was tweet the questions using the hashtag #SnoopChat. This all streamed in real-time on Mashable’s site, giving fans one central hub to view the entire conversation. They could even interact with the tweets by replying directly from the chat, or post native comments right on the site. You can view the whole conversation by visiting this link: http://mashable.com/2013/05/07/snoop-lion-twitter-chat-ipad/

Mashable further incentivized conversation by offering an iPad to one lucky fan.

Livefyre and Mashable let fans interact with SnoopDogg in a LiveChat

This is a great example of how publishers can use Livefyre’s curate product to spark new discussion and syndicate conversations. To become a StreamHub Curate customer, please contact sales@livefyre.com.

The Livefyre team is proud to announce the opening of our first official East Coast office in New York’s Chelsea District.  The New York office will house employees representing Client Solutions, Brand Partnerships, Lead Generation and East Coast Sales. The Eastward expansion reflects the rapid growth of Livefyre’s Enterprise customer base and the need to support the over 200 leading digital publishers and media and entertainment brands based primarily on the East Coast.

Located in the heart of New York’s media and technology scene, the Chelsea office will bring the Livefyre team closer to its East Coast customers, and will play a critical role in maintaining the high levels of customer service and support that Livefyre is known for.

Watch out, NYC. The ‘Fyre is spreading!

Press Coverage:

San Francisco Chronicle: Livefyre Expands East Coast Presence By Opening NYC Office 

]]> http://blog.livefyre.com/livefyre-expanding-to-nyc/feed/ 17 http://blog.livefyre.com/jordan-kretchmer-at-digital-hollywood/ http://blog.livefyre.com/jordan-kretchmer-at-digital-hollywood/#comments Thu, 02 May 2013 23:21:13 +0000 Mia Gralla http://blog.livefyre.com/?p=3387 Livefyre CEO and Founder, Jordan Kretchmer, joined leaders in the social and digital marketing space to present at the Digital Hollywood Spring Event in Los Angeles.

Speaking on a panel entitled “Social Media, Brands and Target Markets: Capturing and Transforming the User Experience – Content, Conversation and Commerce,” Jordan discussed how content marketing is impacting the consumer experience. Specific topics included why increased conversation could lead to increased sales, the importance of connecting consumers with brands and how social conversation can positively influence purchase decisions.

Livefyre CEO Jordan Kretchmer speaks at the Digital Hollywood Spring event

During the presentation, Livefyre was also streaming all conversation surrounding the event on a Digital Hollywood Media Wall. This allowed people who weren’t able to attend the event to still follow the conversation.

We are excited to announce three high-profile appointments to our Executive Team to assist with our strategic growth: Scott Sorochak as SVP of Global Sales, Garth Holsinger as VP of Brand Partnerships and Bruce Ableson as VP of Client Solutions. Read on to learn more about our expanded leadership.

Scott Sorochak: In his role as SVP of Global Sales, Sorochak will oversee all aspects of revenue growth for the company, scaling the Livefyre sales team to meet aggressive growth targets. As Entrepreneur in Residence for Foundation Capital, a VC firm with more than $2 billion in its latest fund, Sorochak regularly advises companies across the social gaming, mobile and consumer Internet sectors.

Garth Holsinger: As VP of Brand Partnerships, Holsinger is charged with establishing Livefyre’s strategic relationship with brands and advertisers as the company expands into new industries. Previously Holsinger served as VP, Sales and Partnerships for Klout, and created the company’s first “influencer marketing” campaigns with Virgin America, Nike, Pepsi and other major brands.

Bruce Ableson: As the new VP of Client Solutions, Ableson is responsible for building Livefyre’s Client Solutions team, ensuring a smooth transition for customers from pre-sale through to post-sale. Ableson comes to Livefyre from Echo as VP, Client Solutions where he oversaw all client services for the social platform, managing the engineering team responsible for implementing new customers and building custom applications.

So give our new team members a friendly tweet and stay tuned to see where these talented executives bring Livefyre in the coming months!

Because the draft is also a very social event with fans wanting to share opinions about the teams drafting their favorite players, Sports Illustrated created a place where fans could chat with each other. They are displaying a Livefyre LiveChat in a prominent sidebar, giving a central place for the sports community to discuss the picks.

Situated next to a live update of the actual drafts, fans can voice their opinions and comment directly in the LiveChat. The chat is also streaming in relevant Tweets, Instagram images, Vine videos and more, creating a truly in-depth and engaging experience for sports fans. Like all Livefyre products all content is streamed in real-time.

Livefyre powers the LiveChat for Sports Illustrated’s NFL Draft

The hub is also viewable on mobile devices, making it an essential second-screen tool for any sports fan. So if you are following the draft this year, join the conversation on Sports Illustrated now: http://sportsillustrated.cnn.com/nfl/draft-2013/tracker/#tracker

The San Francisco Business Times and San Jose Business Journal annually survey employees at hundreds of Bay Area companies to identify the most outstanding businesses in the region. The survey asks employees to rank their employer in areas such as teamwork, retention, co-workers, manager effectiveness, trust in senior leadership, benefits and overall job satisfaction. The best of the best are then honored in a listing of the 2013 Best Places to Work in the Bay Area.

Livefyre was named one of the best places to work in San Francisco

Founder Jordan Kretchmer says that when he founded Livefyre he wanted to “create a company where people would be inspired by each other just as much as by the work they do everyday. That means giving people the opportunity to be themselves, and making sure that every single employee is empowered to make decisions that drive the business and our customers’ businesses forward.”

Livefyre was one of a small handful of technology companies in the Bay Area that were honored with this designation, alongside AdRoll, DocuSign, Electronic Arts, EventBrite, Yammer and Zynga. View the full list here.

With Livefyre, this conversation is now seamless. By powering comment sections on all of the official Tribeca film pages, as well as the Tribeca Film Festival blog, everyone can share their opinions about each film in real-time. Features such as Friend Tagging allow fans to bring friends they think might be interested in the film they are discussing into the conversation, increasing engagement and viewership.

We’ve also created a special Media Wall to stream all of the images and tweets taken on-location in Tribeca, so that fans all over the country can experience the event in real-time. So find your favorite film on the Tribeca Film Festival website and start a conversation now! http://tribecafilm.com/festival

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