As the year comes to a close, it is time to start looking toward 2013 and the next wave of social media.
This year we saw an explosion of social adoption by brand and consumers alike, specifically in the way content is created and consumed.
- 175 million tweets were sent from Twitter every day in 2012
- Instagram now has more than 100 Million Users, with more than 5 Million photos uploaded per day
- WordPress.com currently hosts 42 Million blogs, with 25 Billion Pages viewed per month, and 400,000 daily comments
- 55% of US Mobile Subscribers now own smartphones, up from 41% in 2011
- Digital Advertising spending is up 18% as compared to last year
With the significant rise in mobile adoption, and a huge upswing in the number of content creators, what should brands and publishers in general be looking for as the new year hits?
Our team members and trusted partners weigh in with their thoughts.
Jordan Kretchmer, Livefyre, Founder and CEO
In 2013 I think that we’ll start to see static content become richer and more real-time. the ability to create and curate multimedia content from around the web in real-time, means content will become richer, more interactive, and more timely. Think about it like the old CD-rom versions of the Encarta Encyclopedia, except now stories will be told seamlessly with video, audio, text, images, social data, and of course user interaction, all updated instantly as new relevant information becomes available. I don’t just see this happening for blogs and news sites, I see this transition happening for long-form fiction and non-fiction as well. I think the days of the text-only e-reader (Kindle, Nook) are numbered, to be replaced by what I call content experiences.
A good example of this kind of content experience was the original version of Qwiki. They’ve since changed focus to be for personal use which I think was a move away from the trend. Fast forward to 1min 45sec to see a primitive version of a content experience in action.
Robyn Peterson, Mashable, CTO
Think social first, then search. Your audience shares content, and they share it a lot. According to Pew, 41% of adult Internet users take photos or videos that they found online and repost them on sites designed for sharing images with many people. These social shares impact SEO.
Having a “social strategy” isn’t enough. And, a “social media strategist” should be everyone in your organization, not just one warm body. Build social into your product from the ground up.
Nick Cicero, Livefyre, Social Strategist
2013 will be the year the “click-and-get” economy explodes, or an increased appetite for content in the now. In the next year content creation will significantly increase by brands, which we are already starting to see, and the conversations created from socially-powered campaigns will move from living on the major external social networks alone to brand-hosted spaces.
Kevin Spidel, Voice Media Group, Director of Community Engagement
More than ever, this year campaigns and social engagement will be cross channel and built on more than just user generated content. Relevant brand engagement across many channels, not just a focus on one or a few. This means more noise within the social web that brand managers will need to sift through. Social engagement points will be built off moments such Open Graph actions and check ins. More actions, more content, more noise. Semantic and Social CRM tools that help connect a brand to relevant ACTIONS and content with their consumers and cut through the noise will be the trend this year.
Ben Goering, Livefyre, Product Manager
The industry has learned a lot over the past few years about how to make engaging web products like Twitter, Facebook, and Instagram. In 2013, the lessons taught by these successes will be spread throughout the web to publishers, brand sites, and every other content community, making the whole Internet a lot more fun. This includes cross-device distribution, real-time tech, and leveraging new web standards for entirely new types of social interactions and consumption.
Jenna Langer, Livefyre, VP Customer Experience
2013 will be the year media companies fully invest in real-time storytelling, with the help of surrounding communities and social media to break news. Users will still have many places to turn for new information, but now will be able to consume and engage with more specialized and localized content curated by their favorite outlets.
While these are only the thoughts of a few, we believe that 2013 will be a huge year for media in general. Between the rise in spending, influx of content, and widespread adoption of social networks, it will be a competitive year for all companies creating content and building communities online.
What surprised you in 2012 in your community or the digital landscape? What trends are you looking for in 2013? Let us know in the comments below and let’s start a discussion.