Livefyre Rapidly Expands Executive Team

May 1, 2013 ·

by Mia Gralla

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Livefyre currently provides social applications for half of the ten most profitable media companies in the US, and is expanding our social product suite to meet the needs of new industries including retail, consumer packaged goods and travel and hospitality. With all of our great new customers and innovative product launches, it is only fitting that we bring on top-notch talent to join the Livefyre team in order to continue our successful endeavors.

We are excited to announce three high-profile appointments to our Executive Team to assist with our strategic growth: Scott Sorochak as SVP of Global Sales, Garth Holsinger as VP of Brand Partnerships and Bruce Ableson as VP of Client Solutions. Read on to learn more about our expanded leadership.

scott black (1)Scott Sorochak: In his role as SVP of Global Sales, Sorochak will oversee all aspects of revenue growth for the company, scaling the Livefyre sales team to meet aggressive growth targets. As Entrepreneur in Residence for Foundation Capital, a VC firm with more than $2 billion in its latest fund, Sorochak regularly advises companies across the social gaming, mobile and consumer Internet sectors.


Garth_Holsinger-Photo for PressGarth HolsingerAs VP of Brand Partnerships, Holsinger is charged with establishing Livefyre’s strategic relationship with brands and advertisers as the company expands into new industries. Previously Holsinger served as VP, Sales and Partnerships for Klout, and created the company’s first “influencer marketing” campaigns with Virgin America, Nike, Pepsi and other major brands.


baheadshotjpgBruce Ableson: As the new VP of Client Solutions, Ableson is responsible for building Livefyre’s Client Solutions team, ensuring a smooth transition for customers from pre-sale through to post-sale. Ableson comes to Livefyre from Echo as VP, Client Solutions where he oversaw all client services for the social platform, managing the engineering team responsible for implementing new customers and building custom applications.

So give our new team members a friendly tweet and stay tuned to see where these talented executives bring Livefyre in the coming months!

Press Coverage
San Francisco Chronicle: Livefyre Rapidly Develops Executive Team During Period of Strategic Growth

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Tony Escobar
Tony Escobar

Very cool. Glad to hear that operations are expanding. You've got a great product!


The Livefyre intensity is undeniable! One thing though.

Do they like waffles?


Couldn't be more excited to welcome Scott Sorochak, Bruce Ableson, and Garth Holsinger to the @livefyre team. Big things to come!

nickcicero moderator

Rock stars! Livefyre keeps heating up!


Wow!  Livefyre can't be stopped!  Congrats on the new talent - I'm excited to see the fruits of their labor.  I'm sure the other half of the top ten most profitable media companies in the US will be onboard shortly!

jennalanger moderator

So pumped to have these guys join the team! It's only been a few weeks (and less for some) and we're already rocking and rolling! #winning

meghankrane moderator

@teo That is to be determined. How can you not like waffles though?