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Livefyre Launches Social Native Advertising

August 15, 2013 ·

by Mia Gralla

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Today, Livefyre announced the launch our new social native advertising group, helping brands unify their owned, bought and earned media to power advertising campaigns.

The group works directly with agencies to help develop client strategies, applications and native media integrations to reach and engage new audiences by combining social and brand content. The content is then amplified through social native ad placements on publisher partner sites, and used to socialize the brand’s own websites and mobile apps.

A recent study by IPG Media Lab found that consumers view native ads 53% more frequently and are 13% more likely to share native ads than banners. Additionally, consumers show 18% more purchase intent after viewing native ads. Despite the clear performance benefits, many publishers find it challenging to scale their native advertising offerings, and brands find it difficult to create quality, authentic content on an ongoing basis.

Because Livefyre is already integrated with over 250 premium publishers in the Livefyre network, including AOL, CBS Interactive, Dow Jones/Wall Street Journal, News Corp and the Conde Nast family of magazine publications, we are in a unique position to help brands amplify their earned media through meaningful, contextual placements on these publishers. And because the content is all user-generated, the consumers create the content. Using social curation tools and interactive apps like real-time comments, ratings, and blogs advertisers can automatically surface the highest quality conversations and content from brand advocates, and use that to promote their products without having to create content themselves.

Livefyre social native advertising solutions provide four key services to brands and agencies including social strategy, creative services, technology and distribution. Livefyre creates customized experiences to meet the specific needs of each advertiser, featuring a mix of engagement apps that include curated displays of social content from Twitter, Facebook, YouTube and Instagram, as well as real-time comments, trending widgets, live media walls, live blogs, and live chats. We invite you to check out today’s coverage of the launch in AdWeek: http://www.adweek.com/news/technology/livefyre-looks-turn-social-media-custom-native-ads-151850.

Also announced today is that Sankar Patel, former VP, Group Director of Digital for Carat, has joined Livefyre as VP of Native Advertising to lead the new initiative alongside Scot Gensler, Livefyre’s VP of Business Development.

If you are interested in learning more about our social native advertising solutions group, please contact us today.

 

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