NASCAR Gives Fans a Voice Online with Livefyre

June 24, 2013 ·

by Mia Gralla

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Rev up your engines- Livefyre is now powering real-time social experiences across NASCAR’s new digital platform! This is an exciting announcement because NASCAR is the first major sports entity to join our already extensive list of sports brands, including Sports Illustrated, Fox Sports and CBS Sports.

Using Livefyre’s technology, fans will be able to have conversations in real-time across, whether it be on a PC, tablet or mobile device, to discuss everything NASCAR from the latest in-depth news to live action on the race track. NASCAR fans will have the opportunity to bring others into the conversation by tagging friends on social networks like Twitter and Facebook to notify them that they’ve been mentioned. Fans can also share comments out to those networks for additional viral impact.

Nascar website

Nascar integrates real-time, social experiences on their website with Livefyre

With Livefyre, NASCAR fans will have a new place to share their passion and excitement for the sport. Driving user engagement online is critical for marketers today and is a great example of how brands are connecting with audiences to drive specific business goals.

NASCAR has many innovative social plans in the pipeline, starting with the launch of our LiveComments. Jump into the conversation now!